An Operator Talks About The Chicken

I have used the Tic-Tac-Toe playing chicken at two casino properties with amazing results: it increased my tracked play from 17% to 74; with 13% incremental revenue increase directly attributed to the chicken.

Gary Green, President & CEO of Southern Dutch Gaming



The Donald vs. The Chicken

Donald Trump ponders how to bet the Tic-Tac-Toe Chicken (left) and emerges victoriously defeating the bird (right) as then Vice-President of Marketing Gary Green looks on.

Where It All Started: The Tropicana In Atlantic City

"I think it would be phenomenal. I told it to our people, our marketing people and (Trop President) Pam Popielarski and they all went crazy. There was a big laugh but they thought it would be big."

Dennis Gomes, then-president of resort operations for Tropicana's parent company, Aztar Corp .

Gomes Out  

Starting at the Tropicana in Atlantic City and then Vegas with skepticism from all over the industry, the Tic-Tac-Toe Chicken went on to be the promotion of the year ... repeatedly.

Casino Promotion Of The Year (Again)

"Sometimes there's just no telling why something works. Somebody said go with the chicken and, combined with a $10,000 price, it's been working magic for three years."

Dennis Conrad (not pictured), Raving Consulting in naming his choice for the casino Promotion of the Year



Home Benefits On TV Kudos FAQs Who? Reviews Booking